Marketing analytics services provide businesses with a variety of data and data analysis to aid them in making marketing decisions.
Marketing Analytics Services
- Business Discovery with Marketing Stakeholders.
- Opportunity/Threat Identification.
- Marketing and Customer Insights, Segmentation, and Personalization.
- Marketing Mix Modeling (MMM)
- Product Lifecycle Analysis.
- Marketing Automation.
- Marketing Dashboards (Salesforce, Marketo, etc)
What are the 3 different kinds of marketing analytics?
Three key types of analytics businesses use are descriptive analytics, what has happened in a business; predictive analytics, what could happen; and prescriptive analytics, what should happen.
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