Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts.

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.

6 Main Objectives of Internet Marketing

Objective #1: Increase revenue.

Objective #2: Build a brand.

Objective #4: Increase qualified traffic.

Objective #5: Manage online reputation.

Objective #6: Become an influencer in your field.

What is a digital marketing strategy?

A digital marketing strategy is a plan that helps your organization attain specific goals through carefully selected marketing channels such as paid, earned, and owned media. … When you are planning a trip, you probably begin by developing an itinerary to ensure you make the most out of your time and budget.

What are the 5 D’s of digital marketing?

Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology.

Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to drive their decision towards purchasing the product or service under a brand. Marketing force of a company conducts brand promotion primarily, though the wholesalers and retailers also can do it.

What are the brand promotion methods?

Marketing the brand name and logo rather than individual products. Popularising the mission statement and focusing on building brand equity. Gaining publicity through mass marketing strategies and enhancing brand perception. Sometimes, making use of the existing customer base to promote the brand.

What is the main purpose of brand promotion?

The brand promotion has 5 primary functions, which is to inform, to persuade, to remind, to add value, and to assist. These 5 functions are needed for every brand so they can optimize their brand and products.